Virtual Experiences and Branding: Lessons from Meta’s Metaverse
The digital era continually transforms how brands engage with their audiences, and nowhere is this more evident than in the rise of virtual
The digital era continually transforms how brands engage with their audiences, and nowhere is this more evident than in the rise of virtual
In October 2021, Facebook Inc. rebranded itself as Meta, signalling a transformative shift in its focus and aspirations. This rebranding